I am very pleased to announce the winners of the sixth annual Local Search Association College Advertising Competition. This year nearly 1,600 students from 128 schools entered the competition. The consistent high quality of the entries reflect the talent of both students and their instructors. I'd like to thank all the students for their hard work. I'd also like to extend our gratitude to all the instructors who provided invaluable guidance and support to these students throughout the school year.

Judging took place on May 2, 2011. Similar to prior years, the judges had a very difficult time selecting the winners. The advertising industry will certainly be richer as this year's student participants begin their professional careers. In the end, the judges selected the entries that represented the ideal goal of Yellow Pages directory and online advertising:

- visually creative work,

- that has great potential to break through clutter,

- without sacrificing the communication of information likely to be important to the consumer when s/he is thinking about which local merchant to contact for an upcoming purchase.

You can view the winning ads and a list of all awards by using the links on the left-hand side of this page.

Regards,
Neg Norton
President, Local Search Association

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